'The Voice': iTunes Downloads to Count for Live Show Voting

The NBC and Universal Republic Records deal is a first of its kind for a music competition series.

With NBC's The Voice heading into its first live show Tuesday, the network announced that fan voting for the music competition series will be done via iTunes downloads in addition to a toll-free number, mobile application and its website.

Songs performed during The Voice's live shows, as has been the norm with the series, will be immediately available on iTunes, and each of the $1.29 downloads counting as a vote for that artist as the show heads toward finding a winner. The NBC and Universal Republic Records deal marks the first time iTunes downloads will count as votes for a singing competition series.

"This new voting opportunity reflects the reality of music lovers who vote everyday for their favorite artists by downloading and purchasing their music," said Paul Telegdy, executive vp alternative programming at NBC and Universal Media Studios.

Only votes made during a the designated period will be tallied; and only songs from the live shows downloaded via iTunes will count as votes. Fans can also vote via the show's toll-free number, NBC.com and its NBC Live application.

The Voice's first live show airs Tuesday and will feature a special performance by judges Christina Aguilera, Blake Shelton, Adam Levine and Cee Lo Green covering Queen.