Wolf Films' Head of Development Danielle Gelber Exits for NBC Production Deal

The move reunites her with NBC chief Bob Greenblatt, with whom she worked at Showtime for seven years.
Getty Images

Wolf Films is saying goodbye to one of its own.

Executive vp Danielle Gelber is set to exit Dick Wolf's banner for a production deal with NBC, The Hollywood Reporter has learned.

Under the pact, Gelber will develop scripted series for the network under her eponymous banner.

The move reunites her with NBC chief Bob Greenblatt, with whom she worked for seven of her eight years at Showtime before moving to Wolf Films in July 2011.

"We have a tremendous amount of respect for Danielle and the quality of work she's produced over the years, and we're looking forward to continuing our relationship with her in this new capacity," NBC Entertainment president Jennifer Salke said Friday in a statement.

During her five-year tenure at Wolf Films as head of development, Gelber helped launch the ever-growing Chicago franchise. After selling Chicago Fire to NBC on her first day at the company, the franchise has now expanded to also include Chicago P.D. and Chicago Med. A back-door pilot for a fourth show, Chicago Justice, is currently shooting in the Windy City as a forthcoming episode of P.D.

On the scripted side, Wolf Films is also home to the long-running Law & Order: SVU and is currently working on a true-crime iteration of the signature procedural that will take on the Menendez brothers.

"Danielle was an important member of the team as we developed Chicago Fire," said Wolf. "Lightning struck and we were off to the races with a hugely successful brand. With her passion for quality scripted projects, this is a logical and smart evolution to her successful career."

Before joining Wolf Films, Gelber served as senior vp original programming at Showtime Networks, where she was behind the successful series The Big C and the Emmy-nominated Weeds, among others. Before that, she was senior vp drama series programming at Fox and developed such shows as The X-FilesParty of Five, Melrose Place and Beverly Hills: 90210. It was at Fox where Gelber first worked with both Greenblatt and Wolf on the drama New York Undercover.

“It’s been an incredibly rewarding and fulfilling journey with Dick and Wolf Entertainment. I count him as an invaluable lifelong friend and mentor," said Gelber. "I’m so proud of all that we’ve accomplished together with our landmark, enduring Chicago franchise. I’m deeply grateful to Bob and Jen, who have always been my champions, for this exciting new chapter, and I look so forward to making great shows for them.”

Gelber is repped by WME and Morris Yorn.