9:07am PT by Michael O'Connell
TV Ratings: 'X Factor' Dips in Second Night, Thursday 'Talent' Sees Finale Low
The second outing for Fox's X Factor dropped two tenths of a point in its adults 18-49 rating from Wednesday's premiere. The hour-long broadcast pulled a 3.1 adults rating at 8 p.m., with time zone adjustments, stronger than its showing in that same hour on Wednesday against The Voice by half of a point.
Glee made its Thursday night debut, losing 18 percent of its premiere haul in 2011 but building on its lead from The X Factor. The fourth season opener earned a 3.3 rating among adults 18-49, also up from last season's average (2.7 adults rating) and finale (2.9 adults rating). The network easily won the demo for the night with a 3.2 rating among adults 18-49 and an average 8.2 million viewers. (Fox's Milwaukee affiliate, roughly 1 percent of its audience, carried Thursday's NFL game, leaving some room for adjustments with final numbers.)
NBC saw a victory among total viewers, thanks to the finale of America's Got Talent. The special Thursday broadcast was down 33 percent from last year's finale, where it ran in its regularly scheduled Wednesday slot, to pull a 2.4 rating among adults 18-49. It was up from last week's 1.9 rating in the demo. At 10 p.m., the season premiere of Rock Center with Brian Williams pulled a 1.4 rating among adults 18-49. That marks the series' highest showing in the demo outside of its broadcast of a Republican Presidential Debate in January. NBC netted a 2.0 rating among adults 18-49 and 9 million viewers over the course of the night,.
Big Brother, sandwiched between encores on CBS, pulled a 2.0 rating among adults 18-49 during the 9 p.m. hour. That's a loss of a three tenths of a point from last Thursday's demo rating. The network averaged a 1.6 in the demo and 5.8 million viewers.
Univision earned a 1.5 rating with adults 18-49.
Wipeout also dropped three tenths of a point from last week's demo showing for a 1.1 rating with adults 18-49. That broadcast and encores of Grey's Anatomy and Scandal gave ABC a 0.8 adults rating and 2.9 million viewers for the night.
On the CW, The Next pulled a 0.2 rating among adults 18-49 -- a one tenth of a point drop from last week.