'X Factor' Judge Simon Cowell Lays Down the Gauntlet: 'We're Here to Find a Star' (Video)

2012-18 REP X Factor H

Simon Cowell and "X Factor" judges L.A. Reid, Demi Lovato and Britney Spears.

Forty seconds into the new promo for The X Factor, Simon Cowell announces season two's main objective.

"We're here for one reason," he announces to the crowd. "We're here to find a star."

In the show's most intense commercial yet, it is made absolutely clear that thousands of people -- including a Justin Bieber doppelganger -- are competing for the opportunity to win the $5 million prize.

"I want this so badly I would crawl on broken glass for it," said the Bieber-esque boy.

Set to dramatic music, the teaser reveals a parade of vocalists on their way to the auditon that will "change everything."

STORY: L.A. Reid's Battle to Sign Britney Spears

"Since I was your size, I knew I was going to be a singer," says one hopeful to her young son.

"I'm nervous," adds another, while an image of the judges flashes in her passenger-side mirror.

"This is the performance of a lifetime, remember? Not an audition," a mother tells her son as he embarks on his journey.

"We've been doing this for the longest time," explains a wannabe pop star. "Now is the time."

That's not all. There are images of people in stretchers, psych-up speeches in the bathroom -- and one very angry girl attacking a camera with a water bottle.

"The auditions start now," concludes Cowell, who rebooted the Fox reality competition  with new judges Britney Spears and Demi Lovato (replacing Paula Abdul and Nicole Scherzinger).

The X Factor returns with a two-night season premiere Sept. 12 and 13.

Watch the promo below.