AMC Theatres is providing free matinee showings of Disney’s A Wrinkle in Time for underprivileged kids.
The “Give A Child The Universe” initiative, spearheaded by online racial justice organization Color of Change, is designed to help those kids who can’t afford tickets to the Ava DuVernay-directed tentpole, out March 9, see the film for free. As Disney looks to generate advance ticket sales, the program encourages individuals and groups to purchase and donate tickets to the movie.
“We are pleased to partner with AMC to ensure that as many young people as possible, regardless of economic and financial hardships, can see this groundbreaking film,” Rashad Robinson, executive director of Color Of Change, said in a statement.
Disney quietly supported a similar grassroots movement to raise money for kids to see Black Panther by helping with screenings when it could.
“The Wrinkle in Time story is one that children from all backgrounds and walks of life can identify with and draw inspiration from, and we are thrilled to celebrate this film in a meaningful way, through the vision of Ava DuVernay and in partnership with Color Of Change,” added Nikkole Denson-Randolph, vp of special content at AMC.