- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Yippee-ki-yay #$@%. He’s back. Bruce Willis reprises his iconic role of John McClane for a new Advance Auto Parts DieHard battery commercial — and the spot is epic.
Debuting Sunday during Fox’s America’s Game of the Week telecast of Green Bay vs. Tampa Bay, the two-minute mini-movie not only features a lot of action and classic McClane snark, but also reunites some of the cast from the 1988 blockbuster. De’voreaux White (Argyle) and Clarence Gilyard (Theo) appear in the spot, both bringing a healthy dose of nostalgia. And of course, there is some vent crawling in the commercial created in part due to October being National Car Care Month.
“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” said Willis in a statement. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard –Die Hard mashup.”
Added Willis, who last played the character in 2013’s A Good Day to Die Hard, “I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film.”
Jason McDonell, Advance Auto Parts executive vice president and chief marketing officer, called combing the beloved franchise and auto brand “irresistible.”
“Our approach to this project was to go beyond products and price points and focus on finding a powerful message and platform to differentiate the brand,” he said in a statement.
Watch the commercial below.
Sign up for THR news straight to your inbox every day
Walt Disney Animation
Sundance Film Festival