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Two big spring movies battled it out on home video the week ending July 1, and the outcome was a draw.
Sony Pictures Home Entertainment’s 21 Jump Street, the $138.6 million-grossing theatrical hit loosely based on the 1980s TV series of the same name, debuted at No. 1 on the Nielsen VideoScan First Alert chart, which tracks overall disc sales, as well as Home Media Magazine’s video rental chart.
Meanwhile, Warner’s Wrath of the Titans, a ‘PG-13’-rated actioner that earned $83.6 million in U.S. theaters, bowed at No. 1 on Nielsen’s dedicated Blu-ray Disc sales chart.
Wrath of the Titans generated 55 percent of its unit sales from Blu-ray, as opposed to just 41 percent for the R-rated 21 Jump Street.
A third new release, 20th Century Fox’s Mirror Mirror, a comedic take on the Snow White fairy tale starring Julia Roberts, debuted at No. 3 on both sales charts, just ahead of Warner’s Sherlock Holmes: A Game of Shadows, which dropped to No. 4 its third week in stores.
A fourth new release, the critically-hailed The Artist, from Sony Pictures, debuted at No. 5 on both sales charts and No. 6 on Home Media Magazine’s rental chart.
Neither Wrath of the Titans nor Mirror Mirror were among the week’s top 20 rentals due to the fact that issuing studios Warner Bros. and 20th Century Fox hold back new releases from selected rental outlets.
Debuting at No. 2 on the rental chart was Paramount’s A Thousand Words, a comedy that grossed just $18.5 million in U.S. theaters. The film bowed at No. 12 on First Alert and No. 21 on Nielsen’s Blu-ray Disc sales chart.
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