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NEW DELHI — The International Olympic Committee has awarded 2014 and 2016 Olympics broadcast rights for seven South Asian countries to Star India.
The events include the 2014 Winter Games in Sochi, Russia; the 2016 Summer Games in Rio de Janeiro; and the second Summer Youth Olympic Games in 2014 in Nanjing, China.
Star India is owned by Rupert Murdoch‘s 21st Century Fox, created midyear by the split of News Corp. 21st Century Fox houses most of the conglomerate’s TV and film assets, including the 20th Century Fox studio and the Star network in Asia. The publishing assets and Australian businesses are part of the News Corp print business.
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Financial terms were not disclosed, but Star India has been awarded rights to the 2014 Olympics across media platforms — including free-to-air television, subscription television, Internet and mobile — in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
“We welcome the opportunity to work with Star India for the upcoming editions of the Olympic Games and Youth Olympic Games. We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries,” IOC president Jacques Rogge said.
Added IOC finance commission chairman Richard Carrion, who led the negotiations: “Traditionally the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing, and we have adapted our approach recently by negotiating directly in certain markets. We are very pleased to have reached this agreement directly with Star India.”
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“The Olympic Games remain the pinnacle of sporting achievement, where the world’s best in various disciplines face off for the title of Olympic champion. Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire,” Star India head of sport business Nitin Kukreja said. “We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms.”
Star India’s channels include Star Sports, Star Sports 2, Star Cricket and ESPN-Star Sports, a joint venture with ESPN International.
