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Archie, Betty, Veronica, Jughead and the Riverdale gang are jumping from the page to the stage.
The beloved comic is getting the musical treatment, thanks to Adam McKay, who is writing a book for the musical adaptation. The Anchorman writer-director is enlisting his the company he co-founded, Funny or Die, to create the comedic production, which is eyeing a New York run and eventual Broadway debut.
McKay’s Broadway credits include directing 2009’s You’re Welcome America, which starred Will Ferrell as George W. Bush.
“Archie represents a bygone era of America, and like all bygone eras, there are elements we miss and elements that should be bygone,” said McKay in a statement of the developing musical. “This will be a musical that deals with both those realities in a bright, colorful and slightly demented way.”
Jon Goldwater, Archie Comics CEO/publisher, added, “We’ve always thought that Archie was destined to be a big Broadway star — and now that moment has come! I’ve long admired Adam’s work and the pairing of Archie’s world with his brilliant humor and sensibility is the perfect fit. We look forward to developing this project together with this incredible team.”
The partnership was packaged by Triptyk Studios (An American in Paris, Xanadu), which will reteam with its You’re Welcome America partners for the endeavor. Tara Smith, B. Swibel and Adam Westbrook will oversee development for the company and present on Broadway. Goldwater and CCO Roberto Aguirre-Sacasa will oversee for Archie Comics.
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