On Friday morning, just as Oscar nomination voting got underway, Paramount Pictures unveiled a new spot it has created promoting its Oscar-shortlisted documentary feature An Inconvenient Sequel, in which former vice president Al Gore continues his crusade to inform the public about climate change.
The studio hopes that the film, which was co-directed by Bonni Cohen and Jon Shenk, will follow in the footsteps of 2006’s An Inconvenient Truth, which won the best documentary feature and best original song Oscars 11 years ago. And they appear to have calculated — probably wisely — that the strongest argument for the film is the urgency of its message.
The new spot features footage of “catastrophic climate-related events” that have happened since the release of An Inconvenient Sequel back on July 28 — hurricanes, tornadoes, floods and, closest to home for L.A.-based Academy members, fires — all paired with the Oscar-eligible original song that plays over the doc’s end credits, “Truth to Power,” which was written by Ryan Tedder and T Bone Burnett and performed by One Republic.
Gore, who many — particularly in Hollywood — believe was the duly-elected 43rd president of the United States, has been hitting the awards campaign trail hard this fall. In November, he accepted a special tribute — and received a standing ovation — at the Gotham Awards, and the next day riveted an audience of powerful tastemakers at a luncheon for An Inconvenient Sequel with extemporaneous remarks about climate change.
This week he is hitting the road again, with a veritable barrage of Q&As and/or receptions at Santa Monica’s Aero Theatre, Los Angeles’s Neuehouse, Beverly Hills’ Laemmle Fine Arts, Los Angeles’ Hammer Museum, Santa Barbara’s Riviera Theatre, Palm Springs’ Art Museum and San Francisco’s Dolby Theatre.
An inconvenient truth for the 14 doc features shortlisted alongside An Inconvenient Sequel is that, 18 years after the Clinton/Gore Administration came to an end, the ex-Veep has bigger star power than ever before — and he is fully prepared to use it in support of the greatest cause of his life.