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Sony’s The Amazing Spider-Man is expected to cast a wide net as it debuts over the long July 4th frame.
Pre-release tracking is impressive for the superhero reboot, suggesting a six-day opening of $125 million or more, the best showing of any summer film outside of box office goliath The Avengers.
Starring Andrew Garfield and Emma Stone, Amazing Spider-Man opens in theaters on July 3 (a Tuesday) yet tracking is already pacing ahead of titles opening before then, with total awareness strong across every demographic.
When it comes to definite interest, males of all ages appear eager to turn out to see director Marc Webb’s take on the classic Marvel character.
Interest also is good among females under the age of 25, thanks to the popularity of the two lead actors. There’s somewhat less interest among older females.
Amazing Spider-Man opens five years after the last film in Sam Raimi’s blockbuster trilogy — headlining Tobey Maguire — was released in theaters. All three movies set their own box office records, with Spider-Man 3 opening to $151.1 million over the May 4-6 weekend in 2007, then the biggest three-day debut of all time (it now ranks No. 5).
Spider-Man 2, also opening over the July 4th holiday, posted a six-day debut of $180 million, while Spider-Man debuted to $114.8 million in early May 2002.
For the most part, franchise reboots don’t reach the levels of previous installments.
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Jon M. Chu