By this time next year, Hollywood studios will know whether the box-office lag of 2011 (revenue was down 4 percent heading into Christmas) was an aberration or a sign of a fundamental problem with the movie business. Among the big releases is Sony's "The Amazing Spider-Man."
Jamie Trueblood/Sony PicturesThree new clips for The Amazing Spider-Man, starring Andrew Garfield, have been released. However, for fans to get a good look at them, they’ll need to eat their cereal.
Kellogg’s has teamed with Sony for a special marketing campaign tied with the upcoming release of the 3D reboot. Android users will need to download Kellogg’s Amazing Spider-Man Exclusive App and then they can scan codes on specially marked boxes of Kellogg’s brand cereals to access the three new clips.
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Of course, the clips have made their way to the Internet already. And although a little grainy, the videos reveal three scenes from Marc Webb’s upcoming superhero pic.
In the first, Peter Parker (Garfield) seems to be sleeping on the subway when he is abruptly awoken and leaps onto the ceiling. It would seem that such a strange scene must be in a dream for Parker to get away with such a leap on a crowded subway without his Spider-Man mask.
In the second, Spider-Man shows off his sense of humor while beating up a bad guy. A slightly more light-hearted version of Parker fakes a sneeze while releasing his webs to catch the guy who is up to no good.
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In the final brief scene, Parker has to deal with the challenges of everyday life that can come with being a superhero. Even brushing your teeth can be difficult, it seems.
The Amazing Spider-Man is set to debut July 3. It also stars Emma Stone, Denis Leary, Rhys Ifans, Martin Sheen and Sally Field. The film centers around a teenage Peter Parker, who attends Midtown High School, and has his eye on a classmate, Gwen Stacy (Stone).
Watch all three new clips below:
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