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Amazon Web Services has reached an agreement to acquire Elemental Technologies, a Portland, Ore.-based company that was founded in 2006 to develop software-defined video processing systems. The value of the deal, expected to close in the fourth quarter, was not disclosed.
Elemental’s systems take live and on-demand video that airs on traditional networks like cable, satellite, or over-the-air broadcast and reformats that content for distribution to additional devices including PCs, smartphones and tablets. An acquisition would bring this technology together with the AWS cloud platform. According to the companies, Elemental will continue to operate its business under its existing brand.
An estimated 700 customers use Elemental software for OTT services including BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, and Sky Go and Sky Now. Elemental also supported early 4K Ultra HD services including BBC coverage of the 2014 FIFA World Cup.
Said Andy Jassy, senior vp Amazon Web Services in a statement: “Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”
“The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally,” said Elemental Co-founder and CEO Sam Blackman in a statement.
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