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AMC Network and Sid Gentle Films have named IMG as the exclusive consumer products licensing agent for the hit BBC America spy thriller Killing Eve.
Under the new partnership with IMG, a licensing program of products, experiences and collaborations will be built around Killing Eve themes like fashion, beauty, travel and games. Produced by Sid Gentle Films for BBC America and distributed by IMG partner company Endeavor Content, Killing Eve follows Eve Polastri, played by Oh, a British intelligence operative tasked with capturing mercurial assassin Villanelle (Comer) in an epic game of cat and mouse.
IMG will develop the consumer products program through selective brand partnerships and collaborations.
“Killing Eve hits on multiple notes and nuances of human behavior that naturally translate into licensing. Aside from being one of the most popular and loved shows on TV, it’s also one of the most clever and stylish. The dual aspect and opposing nature between its two lead characters can be used to tell a story about a product,” Sherikay Chaffee, vp of licensing, IMG, said in a statement.
The merchandise and licensing rights for Killing Eve are owned by AMC Networks in North America and Sid Gentle Films for the rest of world.
Killing Eve is seen in more than 140 countries worldwide through deals brokered by Endeavor Content.
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