AMC Theatres’ movie ticket subscription service has snagged more than 400,000 customers in its first 14 weeks, the cinema chain announced Thursday.
The service — a rival to MoviePass, which has seen its fortunes fall dramatically — allows AMC Stubs A-List patrons to see up to three movies a week in any format, including Imax, for $19.95 a month.
In mid-August, there were some 260,000 A-List subscribers. The number spiked from 175,000 in late July just as MoviePass raised its price from $9.95 to $14.95 a month and limited the number of films a person can see to three titles monthly.
“While we do not plan to issue A-List enrollment statistics on a weekly basis, our hitting more than 400,000 enrolled members only three months and a week after launching the program is an enormous milestone,” AMC CEO-president Adam Aron said in a statement.
“Those who have been following our progress with A-List are aware that we had originally expected 500,000 enrollments at the one-year mark and 1,000,000 enrollments at the two-year mark,” Aron continued. “Above our wildest hopes, in just 14 weeks, we have achieved 80 percent of our one-year goal and 40 percent of our two-year goal. This all bodes well for the future of increased moviegoing in America.”
Stubs is targeting 500,000 subscribers by the end of June 2019 and 1 million by the end of June 2020.
