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AMC is going from Mad Men to real ad men with the launch of the network’s first reality series.
The cabler first announced in November that it planned to expand into unscripted projects and confirmed its push into reality Friday with two docu-series: Inside the DHS and The Pitch.
DHS, from producer Craig Piligian (Dirty Jobs), will premiere in the fourth quarter and follow the Department of Homeland Security employees, including Homeland Security Secretary Janet Napolitano. Piligian will executive produce through his Pilgrim Films & Television and AMC will work to ensure sensitive information remains closely protected.
“The inherent drama of Inside DHS is palpable, particularly given that we only hear about a tiny fraction of the threats they deal with everyday,” AMC senior vp original programming, production and digital content Joel Stillerman said. “This is the real story of the day-to-day battle to keep us safe, prepared and resilient.”
Pitch, from Eli Holzman & Stephen Lambert (Undercover Boss), will be executive produced through the duo’s Studio Lambert and revolves around creative ad agencies pitching clients and preparing campaigns. It will bow next year.
“With The Pitch, we don’t have to look any further than the frenzy around the Super Bowl — or for that matter the passion for advertising in and around our own Mad Men — to understand how much advertising matters in our culture,” Stillerman added. “It’s a cut-throat business and The Pitch will capture the essence of it in a way we truly have not seen before.”
On the scripted side, AMC’s The Killing continues to attract viewers, gathering 2.6 million viewers in its second week. The network also has Season 2 of The Walking Dead coming in October and recently renewed Emmy darling Mad Men for a fifth season.
“AMC’s docu stories expands on the network’s goal to work with the best storytellers and filmmakers,” Stillerman noted. “The bar is so high on our scripted originals, we knew we needed not only great ideas as we entered a new genre, but also great storytellers with inspired visions.”
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Academy Museum of Motion Pictures