A movie inspired by Mattel’s popular America Girl dolls is in the works at MGM.
Introduced in 1986, the American Girl brand encompasses dolls and a book series, and features characters with historically based backstories, like Kaya, a Native American 9-year-old growing up in the 1700s, and Josefina, a Hispanic girl from New Mexico in 1824.
Mattel Films, MGM and PictureStart’s Erik Feig will produce the live-action project. It is currently unclear if the story will focus on one or multiple dolls. Cassidy Lange will oversee for MGM, and Robbie Brenner will oversee for Mattel.
New Line previously made a feature adaptation of American Girl’s Kit Kittredge character, Kit Kittredge: An American Girl (2008), starring Abigail Breslin.
The American Girl doll movie is the latest toy-inspired project put into development by Mattel. A Hot Wheels movie and a Margot Robbie-starring Barbie pic are both in the works at Warner Bros., while a Masters of the Universe feature is set up at Sony.
