The average price of a movie ticket in 2018 hit an all-time high of $9.11 in North America, a 1.6 percent uptick over the prior year, the National Association of Theatre Owners said Wednesday.
In 2017, the average price was $8.97.
That puts admissions for 2018 at 1.3 billion, a needed 5.3 percent gain over 2017, when the number of consumers going to the movies fell precipitously.
It was a boom year all the way around in North America in 2018. Revenue clocked in at an all-time record of $11.9 billion.
In the fourth quarter, the average ticket price was $9.03.
As always, the average ticket price is a reflection of all tickets sold, whether in big cities, small towns and across all demos, as well as the higher charge for 3D and large format venues.
NATO pointed out that the average cost of going to see a movie continues to come in behind the average ticket in 1978 when adjusted for inflation. Back then, a ticket cost $2.34, the equivalent of $9.41 in today’s currency.
