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Turner Classic Movies, the cable net devoted to classic movies, is branching into comics by expanding its Noir Alley franchise, which is built around hard-boiled features.
TCM is partnering with DC Entertainment for a free comic book called Batman in Noir Alley, which will feature both the DC superhero and TCM’s Noir Alley host Eddie Muller. The comic follows Batman and Muller on the trail to solve a case after the famed Moroccan Raptor goes missing from the Gotham City Museum. Written by Stuart Moore with cover art by Dan Panosian, the comic is available in select comic book stores nationwide starting today and will also be available in DC’s booth at NY Comic-Con in October.
TCM is also offering a further look into the world of film noir with a new 360-degree experience for desktop and virtual reality devices with an accompanying seven-episode digital feature launching in October. Called Noir Alley: 360° of Noir, it will be available on tcm.com/noiralley, and fans can also follow Noir Alley on Facebook and Twitter. The 360 experience and digital episodes were created, written and designed by Sprocket Creative.
“At TCM, it’s our goal to continuously create fan-first experiences and provide opportunities to engage and interact with our brand both on and off the TV screen,” said Pola Changnon, senior vp marketing, brand creative and talent for TCM. “We’re always looking for new and exciting immersive experiences that provide the perfect opportunity to offer a deeper level of engagement for our devoted Noir Alley fans.”
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