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Sony’s male-driven Battle: Los Angeles is on its way to grossing $38 million or more for the weekend in a much needed win for Hollywood, which is facing a steep downturn in domestic box office revenues.
Battle, costing $70 million to produce, made an estimated $13.5 million Friday as it opened in 3,417 theaters nationwide. It also debuted in a number of key international territories.
There also was good news for Paramount’s family friendly Rango, which played great in its second Friday, dropping a narrow 43% to an estimated $5.4 million for a cume of $51.1 million. The Johnny Depp-voiced toon placed No. 2.
Rango did nearly three time the business of Disney’s new family entry Mars Needs Moms, which grossed a dismal $1.7 million from 3,117 theaters, despite higher priced 3D tickets. The performance capture film could have trouble reaching $8 million for the weekend, breaking Disney’s recent winning streak with family fare.
Mars, coming in No. 5 Friday, cost $150 million to produce and is the final film under Robert Zemeckis‘ now-severed deal with Disney.
Placing No. 3 Friday behind Battle and Rango was Warner Bros.’ dark fantasy Red Riding Hood, starring Amanda Seyfried and targeting the Twilight crowd. Film grossed an estimated $5 million as it opened in 3,030 theaters, a softer-than-expected showing, although Warners expects traffic to pick up Saturday.
Red Riding Hood had been projected to gross $18 million to $20 million for the weekend, but it may not meet that mark. Still, Warners is in solid shape financially, since the movie — directed by Twilight’s Catherine Hardwicke — only cost $39 million to produce.
Among holdovers, Universal’s The Adjustment Bureau came in No. 4 on Friday, falling 49% to an estimated $3.4 million for a cume of $30.4 million as it heads into its second weekend.
The Weinstein Co.’s The King’s Speech fell to No. 10 on Friday, grossing an estimated $950,000 for a cume of $126.4 million.
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