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Authentic Talent & Literary Management and Ben Silverman’s Propagate Content have struck a partnership that will see the two companies work together to develop and produce content across all mediums. As part of the move, Authentic has named indie writer-producer-director Galt Niederhoffer to head up production and oversee the new partnership.
The new arrangement will focus primarily on scripted drama for network, premium cable and streaming services, as well as non-scripted TV, with Propagate financing the development slate. As such, the move provides potential backing for projects generated by Authentic’s clients, which include Brie Larson, Michael C. Hall and Gillian Jacobs.
The announcement was made by Authentic CEO Jon Rubinstein and Propagate chairman and co-CEO Silverman and co-CEO Howard T. Owens.
“Over the past three years, Propagate has formed development partnerships with leading production and broadcast companies and executives around the world with an eye to developing world-class content,” Silverman and Owens said in a statement. “We are very excited about this new venture with our friend Jon and the team at Authentic, under the leadership of Galt Niederhoffer. We have admired Galt’s vision and sensibility and believe she is the perfect choice to lead this new enterprise.”
The first project under the new pact is Reciprocity, a drama-thriller created by music industry veterans Drew Dixon and Hav Plenty and writer-director, Christopher Cherot. Upcoming projects include Dysphoria, a queer coming-of-age epic set in a society that has outlawed gender, created by newcomers Will Seefried (Dietland) and Hannes Otto that will be directed by Silas Howard (Transparent, Pose); and EAT, a scripted dramedy series set in an international cooking school in Paris, created by James Beard Award-winning author and Wall Street Journal food columnist Aleksandra Crapanzano. The projects were developed by Niederhoffer, who has joined the company after a successful career as an indie producer of film and television.
Niederhoffer has produced more than 20 indie films, 12 of which have premiered at the Sundance Film Festival. Her credits include The Kids Are Alright, Infinitely Polar Bear, Robot and Frank, The Romantics and Annette Bening-Saoirse Ronan starrer The Seagull.
Additionally, her work as an author has yielded four novels, all published by St. Martin’s Press, including A Taxonomy of Barnacles and Poison, which is being developed as a TV series by Propagate.
“I couldn’t be more excited for the opportunity to partner with our good friends at Propagate on this new venture, which will provide new and expanded opportunities for our clients to create and develop the kinds of projects they are truly passionate about,” Rubinstein said. “I’ve long admired Galt’s taste, her commitment to quality and her relationships with talent and feel privileged to have her on the team.”
Propagate was founded in 2015. The Los Angeles-based company’s slate has grown quickly to include CW’s Charmed reboot, History’s Zachary Quinto-fronted In Search Of, the Apple series Planet of the Apps, featuring Gwyneth Paltrow, will.i.am, Jessica Alba and Gary Vaynerchuk, as well as Twitter’s first entertainment series, #WhatsHappening. The company’s other credits include Amazon’s Lore, based on the hit podcast and co-produced with Gale Anne Hurd’s Valhalla Entertainment; Blood & Treasure for CBS; and Terrence Howard’s Fright Club for FOX.
Headquartered in Brooklyn, Authentic has expanded to offices in Los Angeles and boasts a team of some 35 managers and executives with an eye toward increasing its production efforts. Authentic produced client Vera Farmiga’s directorial debut, Higher Ground, which premiered at Sundance and was released by Sony Pictures Classics. Other projects include an Untitled Chris DiStefano half-hour pilot for CBS and the Emmy-nominated Four Courses With JB Smoove.
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