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Of the estimated 35 percent of shoppers who bought consumer electronics products during the holiday weekend, 29 percent bought tablets, making them the most popular tech item, according to the Consumer Electronics Association’s Black Friday Survey.
Headphones (24 percent), video game hardware (21 percent), smartphones (19 percent) and laptop/notebook computers (17 percent) were the next most commonly purchased consumer electronics products during the first two days of the holiday weekend, the survey found.
CEA predicts that 126 million U.S. adults will have shopped through Monday of this weekend. According to the survey results, clothing was the most popular item purchased this weekend, followed by tech and then toys.
The Black Friday Survey presents the interim findings of a telephone poll conducted Nov. 29-30. Additional data with final figures is expected to be available Monday.
CEA’s upcoming Consumer Electronics Show will be held Jan. 7-10 in Las Vegas.
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