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Roughly 51.2 million — about 45 percent of those out shopping between Thanksgiving Day and Cyber Monday — bought or plan to buy consumer technology, according to preliminary figures from the Consumer Electronics Association’s Post Black Friday Report.
Of that group of shoppers, 37 percent went for TVs, up from 27 percent a year ago. CEA’s chief economist Shawn DuBravac attributed this growth in part to the UHD TV category (which started in 2012) and falling prices of those sets, as well as more promotion around larger TVs and connected TVs.
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Rounding out the top five consumer electronics categories were tablets, with 35 percent (similar to a year ago, when CEA reported 36 percent); video game consoles, with 23 percent (compared with 25 percent in 2013); portable wireless speakers, with 23 percent; and laptops/notebooks, with 21 percent.
DuBravac noted that an estimated 55-60 percent of online shoppers used their mobile devices. “We’re at an inflection point where mobile has an influential impact on how we view e-commerce,” he said.
The survey results come from a sample size of 2,000 U.S. households, who were contacted on Friday and Saturday.
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