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To that end, Marvel Studios is unveiling a partnership with Lexus on its Black Panther, with the automaker’s 2018 Lexus LC being featured in the film. The two companies are kicking off the partnership with an invite-only party at San Diego Comic-Con on Friday with a performance from DJ Lulo Cafe and a mystery headliner.
“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”
There will also be a graphic novel from famed X-Men writer Fabian Nicieza and cover illustrations by graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski. Appropriately, the comic will feature Black Panther defeating a villain with the help of the Lexus LC 500.
“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s senior vp global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”
Black Panther stars Chadwick Boseman as the Wakandan superhero and is directed by Ryan Coogler. It opens Feb. 16, 2018. If you are at Comic-Con, expect to see the superhero in person during Marvel’s Hall H panel Saturday evening.