Marvel and Disney’s third Black Widow trailer scored more than 70 million viewers in its first 24 hours, surpassing the second trailer by a substantial margin, or more than 13 million views.
The previous spot for the superhero pic earned 57 million views in its first day.
Usually, the numbers fall with each subsequent trailer. But not for April 3’s Black Widow trailer. That could be the result of pent-up demand to watch a Marvel Studios movie.
Because of the pandemic, it’s been almost two years since a Marvel Studios tentpole graced the marquee. Black Widow was first set to open in spring 2020 but was delayed numerous times due to the COVID-19 crisis.
The third Black Widow trailer surpassed numbers for subsequent trailers for Black Panther (48 million) and Ant-Man and the Wasp (52 million), as well as outpaced first-look trailers for WandaVision (53 million), Loki (36 million) and Falcon and The Winter Soldier (20.3 million).
Featuring Scarlett Johansson in the titular role, Black Widow is set after the events of Captain America: Civil War, where Natasha Romanoff must confront her history in order to face imminent threats. The trailer hints at the “unfinished business” and secrets of her past, before she became an Avenger, and having to go back to “where it all started.”
The Cate Shortland-directed superhero pic also stars Florence Pugh as Yelena Belova, William Hurt as Thaddeus Ross, and David Harbour as Alexei Shostakov and the Red Guardian. Black Widow hits Disney+ and theaters simultaneously on July 9.