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Torontonians walking along their city’s waterfront were greeted with a giant inflatable Borat statue atop a 110 ft. long barge to promote the launch of Amazon Prime Video’s Borat Subsequent Moviefilm on Friday.
A 40 ft. by 20 ft. version of Borat, played by Sacha Baron Cohen, reclined atop the barge and was clad in character Borat Sagdiyev’s infamous mask-ini as it glided in the shadow of the CN Tower on Thursday.
The barge, besides promoting the movie’s premiere, was also emblazoned with the message, “Wear mask. Save live.”
Borat Subsequent Moviefilm is the stealth sequel to British comic Cohen’s hit 2006 mockumentary Borat.
The original Borat movie, also known as Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, pulled in just over $262 million for 20th Century Fox.
The Borat sequel, shot and produced in secret, is launching on Amazon Prime Video just ahead of the U.S. presidential election on Nov. 3.
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Venice Film Festival