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The sequel — a follow-up to the 2016 hit comedy Bad Moms — is opening midweek to provide some distance from Thor: Ragnarok, which unfurls everywhere on Friday.
Going after women, A Bad Moms Christmas had hoped to post a five-day debut in the $22 million-$25 million range, on par with the first film ($23.8 million). Based on Wednesday numbers, the R-rated comedy may not clear $20 million unless it enjoys an especially strong Thursday and weekend.
So far, reviews are decidedly mixed. The movie’s current score on Rotten Tomatoes is 27 percent, compared to 58 percent for the first. And while audiences bestowed the original Bad Moms with an A, the sequel was given a B.
Bad Moms stars Mila Kunis, Kristen Bell and Kathryn Hahn return in the sequel. This time, they rebel against the expectations of having to create the perfect holiday on top of hosting their own mothers, played by Cheryl Hines, Christine Baranski and Susan Sarandon. A Bad Moms Christmas reunites filmmakers Jon Lucas and Scott Moore with producer Suzanne Todd.
It isn’t the first time a Hollywood studio has opened a Christmas-themed film so far out from the actual holiday — Universal’s Almost Christmas launched in early November 2016 — but it’s far more commonplace to wait until December. At the same time, December can be intimidating in terms of the competition.
This year, Christmas is coming early in multiple comedies. Bad Moms 2 only has a week to itself before Paramount opens Daddy’s Home 2, which is also Christmas-themed.
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