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Independent kids film The Oogieloves in the Big Balloon Adventure is turning in one of the worst performances of all time at the domestic box office despite a sizeable marketing push by Kenn Viselman, who was instrumental in bringing Teletubbies to American television.
Oogieloves grossed $448,131 from 2,160 locations for the three-day Labor Day weekend — the lowest opening ever for a film playing in 2,000 to 2,500 theaters.
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The pic’s screen average was $207, the worst ever for a film playing in 1,500 or more theaters.
Officially opening on Wednesday, Oogieloves‘ five-day total is $673,719. It should end up in the $750,000 range by the end of the Labor Day weekend.
The brainchild of Viselman, Oogieloves was designed as interactive entertainment, with youngsters encouraged by the onscreen characters to not only to sing along, but to also get up and dance.
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The film revolves around three Oogieloves — played by grown-ups in foam costumes — who try to retrieve five magic balloons in time for the birthday party of their pet pillow, Schluufy.
There also are brief appearances by Cloris Leachman, Chazz Palminteri, Cary Elwes, Jaime Pressley, Christopher Lloyd and singer Toni Braxton.
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