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Avengers: Endgame has retained its No. 1 position at the domestic box office for a third week in a row — although Pokémon made the stateside battle somewhat close.
The Marvel title beat newcomer Detective Pikachu, with Endgame earning $61.3 million stateside. The movie’s cumulative global box office is now $2.485 billion, with the superhero installment only second to James Cameron’s all-time earner, Avatar.
Domestically, Endgame has earned $724 million, passing Avengers: Infinity War ($679 million) and Black Panther ($700 million) to move up to the No. 3 all-time stateside spot, behind Star Wars: The Force Awakens and Avatar. The movie picked up an additional $102.3 million, internationally.
Legendary Entertainment and Warner Bros.’ Detective Pikachu still made a notable bow with $58 million in North American ticket sales in 4,202 theaters. Young men showed up in the biggest numbers, with males making up 56 percent of the audience, 57 percent of who were under 25.
Weekend Box Office 5/12/19
|1. Avengers: Endgame||$63.3M||$723.7M||4,662||3|
|2. Pokemon Detective Pikachu||$54.3M||$54.4M||4,202||1|
|3. The Hustle||$13.0M||$13.0M||3,007||1|
|4. The Intruder||$7.2M||$21.6M||2,222||2|
|5. Long Shot||$6.3M||$19.9M||3,230||2|
|10. The Curse of La Llorona||$1.9M||$51.5M||1,182||4|
The first live-action Pokémon movie earned above-average reviews, with 63 percent fresh on review aggregator Rotten Tomatoes, and the film faired even better with audiences, snagging an A- CinemaScore. Ryan Reynolds voice-stars as the titular Pikachu in the movie that sees the popular Pokémon team up with a human counterpart, Tim (Justice Smith), who has the ability to understand what Pikachu is saying. Together, they set off to solve the mystery of Tim’s missing father.
Detective Pikachu picked up $103 million at the international box office, with China ($40.8 million) and the U.K. ($6.6 million) accounting for the top territories.
Also making its box office debut this weekend was MGM’s The Hustle, which pulled in an impressive $13.6 million, taking the No. 3 spot at the stateside box office.
The gender-bent remake of Dirty Rotten Scoundrels stars Anne Hathaway and Rebel Wilson as scam artists — one high-end and one low-rent — who team up to fleece unsuspecting victims. Wilson played double duty on the feature, also acting as a producer on the modestly budgeted feature.
The Hustle, which received poor reviews and a B- on CinemaScore, opened wide on 3,007 screens in North America. In spite of less-than-stellar reviews, The Hustle attracted young female audiences: 70 percent female, with 64 percent falling between the ages 18 to 34.
The Diane Keaton-fronted comedy Poms did not fare as well at the Mother’s Day box office, earning $5.1 million in its opening weekend. According to PostTrack, women made up 75 percent of the audience in the movie’s opening weekend with the single largest quad being the over-55 age group at 27 percent. The movie played to the same older female audience as last year’s May release Book Club, which fared better than Poms, earning $13.58 million in its debut.
Keaton and Jacki Weaver lead the ensemble dramedy that also stars Rhea Perlman, Celia Weston and Pam Grier as a group of women who start a cheerleading team in a retirement community. The feature, directed by Zara Hayes, launched in 2,750 theaters.
Poms, which was financed by eOne with STX taking the U.S. rights, currently sits at a 29 percent on Rotten Tomatoes but fared better with audiences, earning a B+ CinemaScore.
The weekend’s other newcomer was Tolkien, Fox Searchlight’s J.R.R. Tolkien biopic, starring Nicholas Hoult as the Lord of the Rings author. The movie came in ninth at the domestic box office, struggling to $2.15 million in ticket sales. About 52 percent of Tolkien‘s moviegoers were under 35 years old, with Caucasians making up 63 percent of the audience.
Holdovers at the box office include Screen Gem’s The Intruder, which took the No. 4 spot domestically in its second weekend. A weekend total of $6.6 million, bring the thriller’s domestic cume to $21 million. Lionsgate comedy Long Shot, which was down only 37 percent from its opening weekend, earned a solid $6.125 million in ticket sales, for a cume to date of $19.736 million.
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