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Fifty Shades of Grey has crossed the $500 million mark at the global box office in a sizeable victory for Universal, which spent $40 million on the film adaptation of EL James‘ steamy, bondage-laced novel.
Starring Dakota Johnson and Jamie Dornan, the female-fueled Fifty Shades has earned $352 million internationally and $150 million domestically for a worldwide total of $502 million. That means 70 percent of its earnings are coming from offshore, in line with Hollywood action tentpoles. James’ Fifty Shades trilogy has been translated into 52 languages and sold more than 100 million copies worldwide.
The movie, the No. 1 title of 2015 to date, is Universal’s most successful R-rated title overseas, not accounting for inflation.
Generally speaking, the movie has done best in countries where the book was a best-seller, led by the U.K. and Ireland ($46.9 million), Germany ($33.7 million), France ($24.5 million), Brazil ($24.2 million), Italy ($21.2 million), Spain $19.2 million), Russia ($17 million), Australia ($16.1 million), Mexico ($14.6 million), Venezuela ($9.8 million), Poland ($8.6 million) and Argentina ($7.6 million).
But that rule doesn’t apply everywhere. Last weekend, Fifty Shades opened to $1.8 million in South Korea, where the book wasn’t popular. Conversely, Fifty Shades has done little business in Japan, where the book likewise never caught on.
Fifty Shades has two more territories to open: India, where a date has yet to be set, and Egypt on March 11. The film has been banned in most Middle Eastern countries, as well as in Malaysia and Indonesia.
Universal has yet to announce plans for the next title in the franchise. There’s rampant speculation that director Sam Taylor-Johnson won’t return to direct after conflict with James.
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