Amazing Spiderman Andrew Garfield in Air - H 2012
Columbia PicturesMarc Webb‘s 3D superhero tentpole The Amazing Spider-Man earned a stellar $23.3 million at the July 4th box office and is on track to gross $125 million to $140 million during the course of its six-day debut.
Sony’s reboot, boosting the standing of rising stars Andrew Garfield and Emma Stone, has taken in $59.2 million in its first two days of play in North America.
Wednesday’s gross of $23.4 million was the second-best showing for July 4th after the original Transformers, which grossed $29.1 million on the same Wednesday in 2007. In 2004, Spider-Man 2 earned $22 million on Independence Day.
Costing $220 million to produce, Spider Man is being fueled by good word-of-mouth and strong reviews. The tentpole received an A- CinemaScore and an A from moviegoers younger than 18.
Spider-Man also is being helped at the box office by the upcharge for a 3D ticket and is doing big business in Imax theaters, the favorite venue of fanboys.
Paramount Insurge’s concert documentary Katy Perry: Part of Me opens Thursday in North America and should be a big draw for younger females. On Friday, Universal opens Oliver Stone‘s R-rated crime drama Savages.
