- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
Horror pic The Possession — inspired by films including The Exorcist — is scaring up good business at the domestic box office, where it’s poised to capture one of the top Labor Day openings of all time.
The Sam Raimi-produced pic topped the three-day holiday box office with an estimated $17.7 million. Lionsgate is estimating a $21.3 million four-day gross (companies will report full weekend numbers Monday morning).
VIDEO: ‘The Possession’: From Exploding Lights to Burning Props, What Spooked the Cast
Halloween is the top Labor Day opener of all time, bowing to $30.6 million in 2007; Transporter 2 is No. 2, grossing $20.1 million in 2005.
Possession, starring Kyra Sedgwick, Jeffrey Dean Morgan and Natasha Calis, cost in the low- to mid-teen millions to produce and was directed by Ole Bornedal.
The PG-13 film received a B CinemaScore and played heavily to girls and younger women, whom Lionsgate targeted. Females made up 59 percent of the audience, while 54 percent of those buying tickets were younger than 25. The film also is over-indexing in Hispanic Catholic markets.
Overall Labor Day revenue will end up virtually on par with last year, thanks to the strength of moviegoing.
Between Possession and holdovers The Expendables 2, Lionsgate titles claim 26 percent of the holiday marketplace.
STORY: How ‘Lawless’ Nabbed New A-Listers Tom Hardy and Jessica Chastain
John Hillcoat‘s Prohibition-era drama Lawless, which opened Wednesday, is holding safely at No. 2, grossing $9.8 million for the three-day weekend. Projections show the film finishing Labor Day weekend with a solid six-day opening in the $14.5 million to $15 million range.
Lawless, from The Weinstein Co., stars Tom Hardy, Shia LaBeouf, Jessica Chastain, Jason Clarke, Guy Pearce and Mia Wasikowska.
Anti-Barack Obama documentary 2016: Obama’s America should finish the Labor Day holiday with a domestic total of roughly $20 million, the fifth-best domestic cume for a political doc.
Kids entry The Oogieloves in the Big Balloon Adventure continues to fare dismally. The independently financed film opened Wednesday and should finish the holiday weekend with a six-day debut of roughly $700,000 from 2,160 theaters — the second-worst debut of all time for a pic opening in that number of theaters. That’s a per-theater average of $324.
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
Arnold Schwarzenegger on Bruce Willis’ Retirement: Action Stars “Never Really Retire…They Reload”
The Little Mermaid
China Box Office: ‘Fast X’ Roars Past $100M, ‘The Little Mermaid’ Struggles to Stay Afloat
The Little Mermaid
‘The Wiz’ Star Stephanie Mills Relates Her Own Experience to Racist Backlash Toward ‘Little Mermaid”s Halle Bailey
Robert Downey Jr.
Jon Favreau Says Robert Downey Jr. Was in Talks for Another Marvel Character Before Becoming Iron Man