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The modestly budgeted Project X got off to a strong start in Thursday midnight runs, earning $1.2 million.
The R-rated comedy, made for $12 million, is expected to open in the midteens, but it could hit $20 million if word-of-mouth is good.
The pic’s midnight showing was better than expected. Last year, Kick-Ass earned $1 million in midnight runs on its way to a $19.8 million debut. And Project X wasn’t too far behind the $1.4 million grossed by Immortals in midnight runs. That movie debuted to $32.2 million.
Project X, produced by Todd Phillips and Joel Silver, was directed by Nima Nourizadeh from a script Michael Bacall and Matt Drake.
Warners waged a nationwide casting call for the pic, which stars Thomas Mann, Oliver Cooper and Jonathan Daniel Brown as teens who film a party gone awry.
Also opening nationwide on Friday is Universal’s Dr. Seuss’ The Lorax, from Illumination Entertainment.
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