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Otherwise, the news ranged from so-so to grim. The film business is looking at the worst weekend of the year in terms of revenues, which may only hit $70 million.
Lionsgate’s mixed martial arts drama Warrior grossed an estimated $1.8 million in its first day to come in No. 3 and is now looking at a lower-than-expected weekend debut of $5 million to $5.5 million. At the same time, the film — starring Nick Nolte, Joel Edgerton and Tom Hardy — is drawing strong reviews and drew an A CinemaScore, portending good word-of-mouth.
Sony’s comedy Bucky Larson: Born to be a Star, produced by Adam Sandler’s production company Happy Madison, is an all-out bomb, earning a dismal $540,000 on Friday to fall outside of the top 10. Oddly, the pic received a B CinemaScore.
Warner Bros. and Participant Media’s Contagion, starring Matt Damon, Gwyneth Paltrow, Marion Cotillard, Jude Law,Laurence Fisburne and Kate Winslet as a team of CDC doctors trying to stop a worldwide viral epidemic, should easily win the weekend race with $20 million to $22 million. The pic received a B- CinemaScore, with more than 80% of the audience over the age of 25.
DreamWorks’ The Help — also co-financed by Participant — should gross around $9 million, pushing its domestic total to nearly $140 million. Contagion knocks the film from the No. 1 spot at the domestic box office after a three-week rule.
Focus Features’ The Debt is enjoying a strong hold in its second weekend, grossing an estimated $1.4 million on Friday for a cume of $18.5 million. The Helen Mirren thriller, coming in at No. 4, is expected to gross roughly $4.5 for the weekend.
Sony’s Zoe Saldana action pic Colombiana is holding in the No. 5 position, grossing an estimated $1.2 million for a domestic cume of $26.9 million.
Shark Night 3D and Apollo 18 both saw steep drops in the their second weekends. Shark Night placed No. 7 on Friday, falling 64% to an estimated $1 million for a cume of $12.3 million.
Apollo 18 tumbled more than 68% to an estimated $875,000 for a cume of $13 million.
Box office observers say Sunday, Sept. 9 could be a particularly slow day for male-driven films because of the start of the NFL season.
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