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By some estimates, Hollywood could forfeit as much as $30 million in box office revenues as a result of the storm, which is sparking theater closures all along the East Coast.
DreamWorks and Participant Media’s The Help continued to claim the No. 1 position on Friday, but was expected to earn only $3.8 million to $4.3 million for the day, putting it on course for a weekend total of $12 million to $13 million — short of its expected $15 million.
Coming in No. 2 on Friday was the Luc Besson-produced action pic Colombiana, starring Zoe Saldana. Distributed by TriStar, the action movie was on course to gross $3.5 million to $4 million on Friday for a weekend total of perhaps $11 million.
Horror pic Don’t Be Afraid of the Dark, produced by Guillermo Del Toro, looked to come in No. 3 on Friday with roughly $3 million, followed by holdover Rise of the Planet of the Apes and new entry Our Idiot Brother at roughly $2.5 million each.
The Weinstein Co. is distributing Idiot Brother, the latest R-rated comedy to hit the box office and starring Paul Rudd, Elizabeth Banks, Zooey Deschanel and Emily Mortimer.
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