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Eagle-eyed fashion watchers did a double take when longtime Dior spokesperson Marion Cotillard showed up to her Cannes opening night premiere of Ismael’s Ghosts in a black Jean Paul Gaultier Couture dress.
The black lace-up gown, paired with gold platforms, was a bit of an understated look from the normally shining star — especially on such a big night — but it was said to have been a last minute replacement, as she was dismissed from the house in a shocking move earlier this week.
Sources say the Cotillard was unceremoniously dropped from the brand by new creative director Maria Grazia Chiuri.
Chiuri, who took the reins of the historic house last July, reportedly wants a newer, younger face for her reimagined brand. The Italian designer has made an effort to take the house in a new, more casual direction with her “We Should All Be Feminists” T-shirt partnership with Rihanna, her denim-dominated fall collection and her recent Western-themed cruise runway show in the wilds of Calabasas.
Cotillard is said to be upset by the abrupt dismissal after a nearly decadelong relationship with the house, where she has fronted 15 campaigns since 2008.
The surprise move is also said to be causing strife between luxury conglomerate Louis Vuitton Moet Hennesey chairman Bernard Arnault and Dior CEO Sydney Toledano. LVMH recently took control of the couture house in a $13 billion deal to simplify the ownership structure.
Reps for Dior did not respond to request for comment.
10:05 a.m. Monday, May 22: This post previously stated that Marion Cotillard wore Chanel. It’s been updated to reflect that she wore a Jean Paul Gaultier Couture design instead.
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