Cineworld has inked a deal with Seoul-headquartered 4D cinema developer CJ 4DPLEX to expand its 4D cinema footprint in the U.S. and Europe. CJ is the maker of 4DX, a theater system that incorporates 4D effects incuding motion, rain and wind.
On Monday at theater owners confab CinemaCon, Cineworld revealed that it will add 4DX branded 4D cinema system to 79 Regal Entertainment locations in the U.S and 20 Cineworld Cinemas and Cinema City theaters across Europe and the Middle East.
In the U.S., the Regal expansion includes theaters in Atlanta, Chicago, Honolulu, Philadelphia, Houston, Nashville, Miami, San Diego, Irivine, Calif., and Jakcsonville, Fla.
With the deal, Cineworld’s total 4DX footprint will grow to 145 auditoriums worldwide.