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LONDON – U.K. boutique exhibition chain Curzon Cinemas is ramping up its own “cultural offerings” during the London 2012 Olympics to counter program its cinemas for those weary of what is being hailed here as the “summer of sports.”
The exhibitor, with five sites across the British capital, said it will program a dozen titles, the “Curzon Twelve,” picked from the independent film sector, as well as European and World cinema.
Titles being offered to movie-goers fatigued with sport include U.S. indie movies Take This Waltz starring Michelle Williams and Electrick Children, the coming of age drama from director Rebecca Thomas.
Also on offer will be profiles of Ai Weiwei in Ai Weiwei: Never Sorry, the singer Rodriguez in Searching For Sugar Man, Ray and Charles Eames in Eames: The Architect & The Painter and a celebration of legendary restaurant El Bulli.
Curzon is part of Curzon Artificial Eye Group, which combines exhibition with U.K. arthouse distribution giant Artificial Eye. Another arm of the company will also make “a selection” of the 12 cinema titles available on the same day online, the company said.
“During the summer, the London 2012 Olympics will be bringing sporting culture to millions across London and the U.K.,” said Curzon Artificial Eye CEO Philip Knatchbull. “Curzon Cinemas is rising to the challenge set by the Olympics.”
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