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Brainstorm, the Beverly Hills-based sales agent and distributor headed by president Meyer Shwarzstein that specializes in aggregating indie films for video-on-demand and new media, has put together a team to handle the movie’s June 8 release in New York, followed by openings in additional cities. It will mark Brainstorm’s entry into theatrical distribution.
The company has enlisted Ruth Vitale, who runs the consultancy The Film Collective; Vitagraph Films president David Shultz and head of marketing, publicity and digital strategy Margot Gerber; Barbara Javitz, who has held executive positions at ARC Entertainment and Lightning Entertainment; and Marian Koltai-Levine of PMK*BNC.
Dark Horse will be distributed in association with producer Ted Hope‘s Double Hope Films. The film was produced by Hope and Derrick Tseng, with Nick Quested as executive producer.
Written and directed by Solondz, the movie, which debuted last year at the Venice Film Festival, stars Jordan Gelber and Selma Blair as two lovers with arrested development. The cast also includes Justin Bartha, Mia Farrow, Donna Murphy, Christopher Walken, Zachary Booth and Aasif Mandvi.
“With Brainstorm, we found a team that was willing to put our film and the audience first,” Hope said. “Like that old 35mm we all once loved, Dark Horse will be playing only in theaters this summer. Meyer and his team have constructed a way for the filmmakers and our investors to be true partners in this venture. How often do distributors really want the producers to make money?”
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