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Anne Globe has joined David Ellison‘s Skydance Productions as chief marketing officer of the Paramount-based financing and production company.
She’ll oversee marketing, publicity, branding, licensing and promotion for all Skydance properties, reporting directly to Ellison. She’ll work closely with Paramount’s marketing and publicity team on Paramount’s and Skydance’s films, including the upcoming Terminator Genisys (July 1) and Mission: Impossible 5 (July 31).
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Globe has been working as a marketing consultant — including on box-office hit Paddington — since leaving her job as chief marketing officer of Jeffrey Katzenberg‘s DreamWorks Animation in August 2013. While at DWA, she oversaw the worldwide marketing of all films and television shows. She also created and implemented the consumer products and promotional campaigns. She worked for Katzenberg for 17 years, beginning at DreamWorks.
“As Skydance continues to grow, we found it crucial to have an in-house executive to oversee all aspects of marketing,” said Ellison. “Anne’s creative approach, depth of knowledge and wide-ranging experience is exactly what we need to lead Skydance into the future. We are very lucky to have her.”
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Added Globe: “David has built a world class production company and I look forward to working with him and the amazing team at Skydance to continue their expansion into a top tier media and entertainment brand.”
Globe is no stranger on the Paramount lot. DWA had a longstanding film distribution and marketing arrangement deal with Paramount until leaving for Fox in late 2012.
Skydance’s upcoming film slate includes Geostorm and Star Trek 3. On the television side, Skydance’s Grace and Frankie is set to debut on Netflix on May 8, while the drama series Manhattan is going into its second season of production.
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