Disney Deletes “Dead Inside” Pinocchio Tweet

Disney on Monday deleted a tweet that went viral over its dark tone. 

The post, which went up around 2 p.m. on Sunday, was a GIF of the classic character Pinocchio being enchanted by the Blue Fairy. The text of the GIF read: “When someone compliments you, but you’re dead inside.” 

The bleak tweet from the account with more than 5.9 million followers had nearly 30,000 retweets and a long list of comments before it was pulled. 

A request for an explanation for the tweet and why it was pulled was not immediately returned. 

Pinocchio, one of Disney’s cornerstone characters, is the classic 1940 animated musical about a wooden puppet who is brought to life by a magical fairy. 

Disney just deleted the “dead inside” tweet. pic.twitter.com/bebFlBQW3m

— Ryan Parker (@TheRyanParker) April 9, 2018