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The poster highlights a single rose in a glass case within the icy and desolate castle, a visual made famous by the 1991 animated classic. In the film, the enchanted flower is a reminder to the Beast (played by Dan Stevens in the upcoming version) of the curse put upon him to rid the prince of his selfishness.
The rose held in the Beast’s chambers serves as a countdown to his sealed fate, whatever that may be. As the narrator explains: “If he could learn to love another, and earn their love in return by the time the last petal fell, then the spell would be broken. If not, he would be doomed to remain a beast for all time.”
The live-action musical retelling also stars Emma Watson as Belle, Luke Evans, Kevin Kline, Josh Gad, Ewan McGregor, Stanley Tucci, Gugu Mbatha-Raw, Audra McDonald, Ian McKellen and Emma Thompson.
Beauty and the Beast hits theaters March 17, 2017.
See the film’s new poster below.
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