Jeffrey Katzenberg - H 2013
AP ImagesYouTube is launching its first daily program with the help of DreamWorks Animation.
It announced Monday the launch of YouTube Nation, a daily series highlighting content found on the video streaming platform. The show will become available Feb. 14 at 8 a.m. PT on the YouTube Spotlight page.
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DWA will oversee the production of the show while YouTube will manage sales and marketing. Verizon has already signed on as the presenting sponsor.
“YouTube Nation will shine a light on the platform’s most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences,” said DreamWorks Animation CEO Jeffrey Katzenberg in a statement. “We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment.”
DWA is no stranger to YouTube. The studio acquired teen-oriented multichannel network AwesomenessTV in May 2013. This is the first daily series produced by the studio, however, and the first YouTube-branded daily program.
Jacob Soboroff, the host of TakePart Live on Pivot, will host the show. Steve Woolf and Zadi Diaz, two of the creators of the New Mediacracy podcast, will executive produce.
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“It’s exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world,” said Robert Kyncl, YouTube’s head of content and business operations, in a statement. “We’re always looking for new, innovative ways to promote and drive traffic to our partner channels and see YouTube Nation as a great opportunity to help viewers discover great content which will surprise and delight.”
New episodes of the five-minute show will become available Monday through Friday at 6 p.m. PT.
