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DreamWorks Animation SKG Inc. is partnering with Regions GC to open new theme parks in Russia. After confirming plans to build a theme park in Shanghai by 2016, the studio released a statement today detailing its future collaboration with the property development and management firm to develop, what it promises to be, Europe’s largest year round indoor entertainment zone in three major cities: Moscow, St. Petersburg and Yekaterinburg.
“Russia is one of the most important markets in the world for us,” said DreamWorks Animation’s Chief Executive Officer Jeffrey Katzenberg. “All of us at DWA are extremely excited to work with REGIONS CG to be the first Hollywood studio to create not just one, but three theme parks in Russia.”
While building a theme park in Russia isn’t commonplace for an animation studio, DreamWorks has had a profitable history with the country. Six of the top ten animated films of all time in Russia are DreamWorks Animation pictures; Madagascar 3: Europe’s Most Wanted is currently the second highest-grossing animated film in Russia’s box office history, and the fourth highest-grossing film of all time in the country.
The parks will boast attractions ranging from movie and concert halls to retail centers, hotels and immersive, interactive environments with DreamWorks most beloved characters, from films including Shrek, Madagascar, How to Train Your Dragon and Kung Fu Panda, in addition to yet-to-be released DreamWorks Animation feature films including Turbo, which is set for its worldwide debut in Russia on July 11 before arriving in US theaters on July 19.
DreamWorks already has partnerships in place with Uinversal Parks and Resorts whose Universal Studio locations in Florida, Hollywood and Japan opened the 4D film Shrek 4D in 2003. Universal Studios also features two Dreamworks-themed lands at their Singapore park modeled after the Madagascar and Shrek movie franchises.
DreamWorks indoor parks in Russia are expected to be completed by 2015.
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