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Entertainment One and Chopped creators Keller/Noll have tapped YouTube creators Fine Brothers Entertainment to jointly develop and produce new TV formats to be first tested online.
eOne and Cleve Keller and Dave Noll earlier inked a first-look TV deal to jointly produce unscripted programming. Now they’re teaming with Fine Brothers Entertainment, the indie shingle for Benny and Rafi Fine, known for their React comedy franchise and successful YouTube multichannel business, to develop a slate of TV formats.
Each new show will incubate on the FBE Digital Network, which has more than 20 million subscribers, before expanding to traditional TV. The first project from the production trio is the game show Quizzicle, which pits two teams against each other to answer pop culture trivia questions.
The Fine brothers were among the first to use YouTube as a testing ground for new TV shows and formats. Their React series, having secured more than 6.5 million subscribers on the Google-owned digital network, was adapted into the Nickelodeon show ReactToThat.
Fine Brothers Entertainment also has moved beyond short-form digital content to create for YouTube Red the scripted comedy Sing It! in partnership with Mandeville Films. “With our vast experience in both online and traditional television show formats, partnering with powerhouses eOne and Keller/Noll creates an ideal trifecta to continue evolving entertainment and distribution models,” Benny and Rafi Fine said Wednesday in a statement.
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