Gwyneth Paltrow is ready to turn Goop into a brick-and-mortar, with the announcement of a pop-up shop taking place next week.
The actress announced the news via Instagram on Thursday, posting a photo of the store’s front door with a sign reading “Goop coming soon” from May 5 to 11. Pret-a-Reporter has confirmed that the pop-up will be held at the Brentwood Country Mart, home to a Kendall Conrad shop and Jenni Kayne boutique.
While it’s unclear what will be sold there, it seems as though the Goop-er is on a major spring-cleaning spree. On Wednesday, Paltrow hosted an online “yard sale” with the help of some of her famous friends — Beyonce, Nicole Richie and Kate Hudson — donating their shoes and apparel for the e-sale, with 100 percent of the procedes benefiting DonorsChoose.org.
So who’s ready to goop ’til you drop?