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There’s been much ado about Gwyneth Paltrow’s Goop, some of it good, some of it bad, and almost all of it tinged with an accusatory or deprecating tone which seeks to discredit the information curated and published by Paltrow and her team.
Though the web is besotted with take-down pieces written about the claims either asserted by or propagated by Goop, a more serious allegation was made last week by an advertising watchdog group which accused the lifestyle news and e-commerce website of making deceptive health claims in the marketing of its products.
On Sophia Amoruso’s Girlboss Radio podcast this week, the second episode since the former Nasty Gal CEO and founder relaunched the series under her new Girlboss Media umbrella, Paltrow offered the following in response to Amoruso’s query about “Goop fitting into the health world, if at all.”
“The difficulty is that you’re suggesting that people have autonomy over their health and some people love that and some people are like, ‘fuck you, just write me a prescription.'” she says of “challenging medicine as it is.”
Paltrow adds of Goop‘s detractors, especially those who question the site’s information regarding women’s sexual and psychological heath, “There’s something that feels inherently dangerous to [some] people about women completely being autonomous in that way.”
After the allegations came to a head last week, Goop also released the following official statement to The Hollywood Reporter:
Goop is dedicated to introducing unique products and offerings and encouraging constructive conversation surrounding new ideas. We are receptive to feedback and consistently seek to improve the quality of the products and information referenced on our site. We responded promptly and in good faith to the initial outreach from representatives of TINA and hoped to engage with them to address their concerns. Unfortunately, they provided limited information and made threats under arbitrary deadlines which were not reasonable under the circumstances. Nevertheless, while we believe that TINA’s description of our interactions is misleading and their claims unsubstantiated and unfounded, we will continue to evaluate our products and our content and make those improvements that we believe are reasonable and necessary in the interests of our community of users.
As for the negativity that’s cropped up over the course of Goop‘s growth, Paltrow says that she’s come to realize that sometimes the publicity “just isn’t about us, because we’re very clear about everything we’re doing, we stand behind everything we do,” she says. “But unfortunately people who are critical of us get attention for being critical of us.”
“I had a couple days over the last three months where I was like, ‘fuck it, this is so deeply unfair,'” she continues, “and I wish that people would actually like read the article or do their homework before they are vitriolic about it because a lot of times they’re not even really addressing what’s on the website…but at the end of the day, your work stands for itself.”
When asked about the lessons she’s learned during Goop’s nine-year history, she adds, “In my case, all of the lessons, as painful as some of them have been, have been about my lack of willingness to step into who I am. Going into a hole is exactly the opposite of the lesson,” she adds. “The lesson is to energetically cultivate, ‘fuck you.'”
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