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Oscar-winning actress and entrepreneur Gwyneth Paltrow is the newest celebrity to join the clothing designer ranks, with the launch of goop Label, her inaugural clothing line and the latest notch in her growing Goop empire belt.
Making its debut on the brand’s e-commerce site on Monday, the buy-now, wear-now collection features a limited selection of everyday basics that will be released online every month. The “September Edition” offerings include a blazer, button down, culotte, and tote bag, ranging from $195 to $695. Once pieces sell out, they’re gone for good.
Pattner Peak Lapel Blazer, $695
“I wanted to create product that is incredibly high quality and delivered at a great value — I think there’s a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price,” said Paltrow in a statement.
Together with a small team of designers, the goop founder was involved in all aspects of the design process for the collection, which was manufactured in the same Italian factories that turn out the likes of Dries Van Noten and Proenza Schouler. The pieces are all inspired by timeless pieces from Paltrow’s own covetable closet.
Elise chambray button down, $195
“It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring and incredible attention to detail, but to be able to deliver those pieces at a third of the price,” she added
The Goop brand is no stranger to the fashion world; since its launch in 2008 as a curated newsletter, the platform has evolved to include an e-commerce shop with exclusive collaborations with the likes of Valentino and Stella McCartney. In 2015, the company ventured into its own product lines, starting with the Paltrow-driven skincare brand, goop by Juice Beauty.
The goop Label debut comes on the heels of last month’s announcement that Goop will be moving its headquarters from New York to Los Angeles.
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