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Hasbro, the company responsible for the animated series like My Little Pony and Transformers, has just expanded its animation portfolio with the acquisition of Boulder Media.
The Dublin-based company was started by Robert Cullen in 2000 and is responsible for shows like Foster’s Home For Imaginary Friends, The Amazing World Of Gumball and El Tigre on Nickelodeon, Cartoon Network and Disney.
Following the acquisition, Boulder begin producing animated projects for Hasbro’s best-known brands, which include the aforementioned My Little Pony and Transformers, as well as Play-Doh, Monopoly and Clue, among others.
Boulder will also continue their work with third-party clients.
“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Hasbro CEO Brian Goldner. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest-quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”
Boulder, which has approximately 150 full-time employees, will report to the head of Hasbro’s entertainment and consumer products licensing division, Stephen Davis.
“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Davis. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business.”
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