- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
Sony Pictures, having enjoyed a startling success with the 2011 kiddie pic The Smurfs, is venturing into Candy Land with Adam Sandler.
The studio and Sandler’s Happy Madison shingle are negotiating to take over the live-action project based on the classic Hasbro board game from Universal, which is ending its four-year-old deal with Hasbro under which the studio was to make four or more features based on the toy and game company’s properties. Kevin Lima (Enchanted) will direct the Sony movie from a script by Sandler and Robert Smigel.
Hasbro’s deal at Universal resulted ultimately in just one big bet: Battleship, which will open May 18. The budget of the film, directed by Pete Berg, is said to be well north of $200 million though studio sources dispute that.
Earlier this week, Hasbro announced that it would make a movie based on Stretch Armstrong with Relativity Media for release in April 2014. Taylor Lautner, who was once pegged to star in the Universal version, is no longer attached to the project and it is unclear who will star or direct.
The industry is watching with interest to see whether it is possible to turn board games into the kind of branded entertainment that worked so well for Hasbro with the Transformers series at Paramount.
The Smurfs grossed nearly $564 million worldwide for Sony last year.
“Candy Land is more than just a game,” said Columbia Pictures president Doug Belgrad in a statement announcing the deal. “It is a brand that children, parents and grandparents know and love. The world of Candy Land offers an extraordinary canvas upon which to create a fantastical, live-action family adventure film with a larger than life part for Adam. We are thrilled to partner with Hasbro and Happy Madison on this project.”
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
Polish Box Office Champ Takes on Russian Leader in Thriller ‘Putin’ (Exclusive Trailer)
Filmed ‘Waitress’ Musical to Be First Tribeca Premiere to Screen Simultaneously in Times Square (Exclusive)
Sophie Thatcher on ‘The Boogeyman’ and the ‘Yellowjackets’ Scene That Cost Her the Most Sleep